![]() Let’s review the checklist for this page. A typical 404 page uses black text on a white page with a basic message of “The page cannot be found” followed by general reasons why and then options to go back or search the internet. While functional in its’ purpose, it is often boring, bland, yet informative. Reinventing your 404 PagesĪ default 404 page is about as exciting as a dentist’s waiting room. With proper design and optimization, a lost visitor can be turned into a loyal customer. Ultimately, 404 Error Pages are a part of a website whether the business wishes them to be or not so the best approach is to maximize that page during the design and development process to create a positive user experience for a visitor that they tell other people about rather than creating a negative experience. Products can be removed, content gets deleted, or there can be changes made to the structure. For example, if a user simply types the wrong URL in the browser there is no fault on the development end.īroken links are another common cause of 404 Page Errors, and while in some cases this could be the fault of a web designer, it can also happen because of mishaps within the content management system by other employees. Shouldn’t a web developer do a good enough job that 404 Page Errors don’t occur? While in theory that is always the goal, the fact is that they will happen and for reasons that are sometimes out of the developer’s control. This type of error is going to happen at some point but reinventing your 404 Pages can make your site legendary. As a top web development company, we feel that 404 pages offer a unique opportunity to showcase a brand’s personality along with providing a higher level of user experience and increased customer satisfaction. When an invalid address is entered for an active page, a user is directed to a 404 Page to alert them of this problem. One of the most common errors a website can experience is a 404 Error or a digital version of return-to-sender. Updated on: August 23rd, 2022 Ken Braun 7 min read
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